Virtual Try-On Overview
Take e-commerce to a new level with DeepAR Virtual Try-On! Your customers can try on ultra-realistic virtual makeup, hair color, shoes, watches, wrist jewelry, and glasses in real-time.
DeepAR combines machine vision and deep learning tracking with video game quality rendering technology to provide ultra-realistic virtual try-on. Our expert team has extensively studied lightning in different environments to deliver the highest quality virtual try-on experiences. DeepAR offers a wide range of asset packages that can be implemented in any browser or app to drive your AR try-on solution.
About DeepAR
DeepAR SDK
DeepAR’s all-in-one AR SDK is built for Web, mobile (iOS and Android) and desktop (macOS currently, Windows coming soon) platforms. Our high-performance SDK powers hyper-realistic AR try-on for:
DeepAR SDK can also be seamlessly integrated with popular video stacks like Amazon Interactive Video Service (AWS IVS), Agora, and Vonage.
DeepAR Studio
DeepAR Studio is a powerful AR asset creation tool within the DeepAR SDK. It allows AR creators to produce, edit and fine-tune a massive variety of effects driven by facial movements, body movements, emotions, and even hair shapes.
Impact and benefits of DeepAR’s Virtual Try-On Technology
🛍️ 7 in 10 consumers agree that AR helps them shop in new and exciting ways. (Source)
🥳 81% of shoppers feel more confident in their purchase as a result of using AR. (Source)
📈 Interacting with products that have AR experiences leads to a 94% higher purchase conversion rate. (Source)
🌎 83% of consumers believe AR has the potential to help the environment by reducing returns. (Source)
- Increase brand awareness with industry-agnostic try-on campaigns
- Give shoppers an easy and realistic way to quickly see what your products will look like, facilitating faster purchase decisions
- Increase conversion rate by up to 94%, and typically more than 50%
- Reduce returns
- Grow brand differentiation and loyalty with personalized AR shopping experiences
- Our solutions are scalable across 50,000+ SKUs and millions of end users
- Our technology is straightforward to integrate and manage
- DeepAR offers a highly competitive pricing model based on usage similar to AWS and not old-school enterprise per-seat or per-platform licensing models
- DeepAR’s try-on packages can integrate and work together so you can offer a wide variety of virtual try-on experiences to your customers
💄 Makeup & Beauty Try-On
Our makeup and beauty virtual try-ons are designed to be flexible and can be used individually, or integrated together to create a single-look experience or endless makeover variations.
Each virtual try-on has a set of easily adjustable parameters, such as color, shape, or opacity, which can be easily adjusted in our Studio tool or programmatically via the SDK API to rapidly create almost any beauty product virtually.
Available virtual try-ons for Makeup & Beauty
| Lip Makeup | Eye Makeup | Face Makeup | Face Shaper | Hair Color | Teeth Whitening |
|---|---|---|---|---|---|
| Lipstick | Eyelashes | Skin Smoothing | Lip thickness | Single hair color | Brighten all teeth |
| Lip Pencil | Eyeliner | Foundation Color & Shape | Eye size | Two-color gradient | - |
| Lip Gloss | Eyeshadow | Contour | Forehead height | Half-dye block | - |
| Lip Stain | Eye (Retuna Color) | Blush | Chin shape | Multicolor | - |
| - | - | Highlighter | Jaw shape | Full RGB range | - |
| - | - | - | Eyebrow size | Highlights | - |
Platform Compatibility
| Android | iOS | macOS | Web |
|---|---|---|---|
 | | | |
Device Compatibility
Devices starting from iOS 10.0+ / Android 6.0 or higher with a 1280x720 camera (recommended).
Concepts
- Face Tracking
- Occluder
- Shading - Camera Multiply Shader
- Face Deformer
- LUT
- Beauty Shader
👱🏼♀️ Hair Color Try-On
Hair color change is a big decision! Our Hair Color try-on allows users to change their hair color virtually, in real-time and find the perfect shade.
This try-on works on any hair color or hair length. Different hair colors and coloring styles can be easily applied and their intensity adjusted.
Platform Compatibility
| Android | iOS | macOS | Web |
|---|---|---|---|
| Coming Q1, 2023 | | Request | Coming Q1, 2023 |
Device Compatibility
Devices starting from iOS 10.0+ / Android 6.0 or higher with a 1280x720 camera (recommended).
Concepts
- Hair Mask
- LUTs
Current Limitations
Lighter colors can appear less realistic in some lighting environments.
👟 Shoes/ Sneakers Try-On
We’ve worked hard on our shoe-tracking technology to create ultra-realistic virtual shoe try-on. We work with leading footwear brands integrating our shoe try-on with thousands of high-end footwear styles.
DeepAR Shoe Try-On is compatible with any type of sneaker for seamless try-before-you-buy AR commerce.
Platform Compatibility
| Android | iOS | macOS | Web |
|---|---|---|---|
| Coming soon | Coming soon | Coming Q1, 2023 | |
Device Compatibility
Devices starting from iOS 10.0+ / Android 6.0 or higher with a 1280x720 camera (recommended).
Concepts
- Foot Tracking
- Occluder
- Shading - Camera Multiply Shader, Matcap shader, PBR shader
- Test on device
⌚ Watch & Wrist Jewelry Try-On
Our cutting-edge 3D modeling and computer vision teams deliver high-quality visuals to achieve a realistic watch and wrist jewelry rendering for virtual try-on.
Wrist tracking works on all types of watches, bangles and bracelets.
Platform Compatibility
| Android | iOS | macOS | Web |
|---|---|---|---|
| Request | Request | Request | Request |
Device Compatibility
Devices starting from iOS 10.0+ / Android 6.0 or higher with a 1280x720 camera (recommended).
Concepts
- Wrist Tracking
- Occluder
- Shading - Camera Multiply Shader, Matcap shader, PBR shader
- Test on device
😎 Sunglasses and Prescription Glasses
Our powerful face tracking technology delivers dynamic and hyper-realistic AR Glasses try-on which works for shades, prescription glasses and swimming goggles.
Platform Compatibility
| Android | iOS | macOS | Web |
|---|---|---|---|
| | | |
Device Compatibility
Devices starting from iOS 10.0+ / Android 6.0 or higher with a 1280x720 camera (recommended).
Concepts
- Face Tracking
- Occluder
- Shading - Camera Multiply Shader, Matcap shader, PBR shader
Pricing
DeepAR offers flexible pricing to suit projects of any size, depending on your Monthly Active Users (MAU).
For pricing details, please refer to our pricing calculator.
Installation
DeepAR SDK
Integrate DeepAR SDK in your project.